Since 2019, we have been guiding Italian companies through technological and digital transformation. We have trained hundreds of professionals, initiated dozens of industrial projects, and provided expertise, infrastructure, and tangible tools to innovate processes and products. Now it’s our turn.
Index
Why a new brand
An identity is not just aesthetic: it’s positioning, recognizability, coherence. In recent years, CIM has grown, structured its operational areas, consolidated strategic partnerships, and expanded its scope. It was time to give this evolution a visual form that matches its stature.
The new brand is designed to communicate our approach more effectively: concrete, operational, measurable. We don’t promise innovation: we make it applicable. We don’t sell visions: we build results.
What changes
The visual identity is completely renewed: new logo, new color palette, new graphic system. The tone of voice also changes: more direct, more incisive, closer to the language of companies that want to act, not just explore.
Each element of the new brand is designed to convey authority without distance, professionalism without coldness. Because CIM is not an abstract research center: it is an operational partner that works alongside companies, within processes, hands-on with projects.
What remains
The expertise. The approach. The mission. The ability to translate complex technologies into applicable industrial solutions.
CIM continues to be the Competence Center that supports companies in innovation paths through four operational areas: Digital Factory, Additive Manufacturing, Learning Hub, Innovation & Venture Lab. It continues to work with strong specialization in the Automotive and Aerospace sectors. It continues to offer over 3,000 m² of advanced infrastructure, pilot lines, laboratories, and training spaces.
The outfit changes, not the substance.
Navigating the industrial universe
CIM’s new positioning addresses those who look to the future with vision and concreteness. To those who do not seek theoretical consultancy, but operational support. To those who want to test technologies, develop skills, validate solutions before investing on a large scale.
Our language becomes sharper: less institutional storytelling, more focus on results. Fewer promises, more use cases. Fewer self-referential technicalities, more perceivable value.
Because innovating is not a matter of slogans, but of method, tools, and execution capability.
Concrete innovation, now also in the brand
The restyling starts from the website, which will be progressively updated in content and graphics, and will extend to all touchpoints: training materials, institutional communication, presence on digital channels.
CIM evolves. And it does so by remaining faithful to what has made it a point of reference for hundreds of companies: applied expertise, operational infrastructure, measurable results.
Welcome to the new CIM. Same mission, stronger identity.
