A journey to define the value proposition and understand its alignment with the market. Through experiential workshops and practical tools, customer needs are explored, market opportunities are segmented, and key competitive scenarios are identified. The journey concludes with the preliminary definition of the business model and market access channels.
From customer knowledge to positioning strategy:
- Customer Knowledge
- Market Analysis
- Competition Study
- Business Model and Go-to-Market Strategy
Duration: 11 days
Target: Innovative Startups/SMEs
