{"id":11079,"date":"2025-10-22T14:49:34","date_gmt":"2025-10-22T12:49:34","guid":{"rendered":"https:\/\/cim.eu\/servizi\/customer-discovery-and-value-proposition\/"},"modified":"2026-01-13T11:58:29","modified_gmt":"2026-01-13T10:58:29","slug":"customer-discovery-and-value-proposition","status":"publish","type":"servizi","link":"https:\/\/cim.eu\/en\/services\/customer-discovery-and-value-proposition\/","title":{"rendered":"Customer discovery and value proposition"},"content":{"rendered":"<p data-ccp-props=\"{\"335551550\":1,\"335551620\":1,\"335559683\":0,\"335559685\":0,\"335559731\":0,\"335559737\":0,\"335562764\":2,\"335562765\":1,\"335562766\":4,\"335562767\":10,\"335562768\":4,\"335562769\":0}\"><span data-usefontface=\"false\" data-contrast=\"none\">A journey to define the value proposition and understand its alignment with the market. <\/span><span data-usefontface=\"false\" data-contrast=\"none\">Through experiential workshops and practical tools, customer needs are explored, <\/span><span data-usefontface=\"false\" data-contrast=\"none\">market opportunities are segmented, and key competitive scenarios are identified. The journey <\/span><span data-usefontface=\"false\" data-contrast=\"none\">concludes with the preliminary definition of the business model and market access channels.<\/span>\u200b<\/p>\n<p data-ccp-props=\"{\"335551550\":1,\"335551620\":1,\"335559683\":0,\"335559685\":0,\"335559731\":0,\"335559737\":0,\"335562764\":2,\"335562765\":0.9,\"335562766\":4,\"335562767\":10,\"335562768\":4,\"335562769\":0}\">\u200b<\/p>\n<p data-ccp-props=\"{\"335551550\":1,\"335551620\":1,\"335559683\":0,\"335559685\":0,\"335559731\":0,\"335559737\":0,\"335562764\":2,\"335562765\":0.9,\"335562766\":4,\"335562767\":10,\"335562768\":4,\"335562769\":0}\"><span data-usefontface=\"false\" data-contrast=\"none\">From customer knowledge to positioning strategy:<\/span>\u200b<\/p>\n<ul style=\"font-weight: 400;\">\n<li data-aria-posinset=\"1\" data-aria-level=\"2\"><i><span data-usefontface=\"false\" data-contrast=\"none\">Customer Knowledge<\/span><\/i>\u200b<\/li>\n<li data-aria-posinset=\"2\" data-aria-level=\"2\"><i><span data-usefontface=\"false\" data-contrast=\"none\">Market Analysis<\/span><\/i>\u200b<\/li>\n<li data-aria-posinset=\"3\" data-aria-level=\"2\"><i><span data-usefontface=\"false\" data-contrast=\"none\">Competition Study<\/span><\/i>\u200b<\/li>\n<li data-aria-posinset=\"4\" data-aria-level=\"2\"><i><span data-usefontface=\"false\" data-contrast=\"none\">Business Model and Go-to-Market Strategy<\/span><\/i>\u200b<\/li>\n<\/ul>\n<p data-ccp-props=\"{\"335551550\":3,\"335551620\":3,\"335559683\":1,\"335559685\":720,\"335559731\":0,\"335559737\":0,\"335562764\":2,\"335562765\":0.8,\"335562766\":4,\"335562767\":5,\"335562768\":4,\"335562769\":0}\"><i><span data-usefontface=\"false\" data-contrast=\"none\">Duration: 11 days<\/span><\/i>\u200b<\/p>\n<p data-ccp-props=\"{\"335551550\":3,\"335551620\":3,\"335559683\":1,\"335559685\":720,\"335559731\":0,\"335559737\":0,\"335562764\":2,\"335562765\":0.8,\"335562766\":4,\"335562767\":5,\"335562768\":4,\"335562769\":0}\"><i><span data-usefontface=\"false\" data-contrast=\"none\">Target: Innovative Startups\/SMEs<\/span><\/i><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"area-di-intervento":[293,258],"tecnologia":[],"class_list":["post-11079","servizi","type-servizi","status-publish","hentry","area-di-intervento-strategia-crescita-dellimpresa","area-di-intervento-consulting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer discovery and value proposition - CIM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cim.eu\/en\/services\/customer-discovery-and-value-proposition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer discovery and value proposition - CIM\" \/>\n<meta property=\"og:description\" content=\"A journey to define the value proposition and understand its alignment with the market. 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